Project overview
This project was designed to present a newly launched aircraft in its best light while keeping the story honest and tactile. For the photography, we leaned into a premium, editorial approach - clean compositions, controlled lighting, and meticulous attention to the materials and finishes that define the cabin experience. Every frame was built around detail: stitching, textures, reflections, hardware, and the subtle design cues that communicate quality at first glance. For the video, we focused on slow, deliberate camera movement to elevate the sense of calm and luxury, while still showing the aircraft as it truly feels in person. We combined wide shots to establish space and layout, mid shots to guide the viewer through key areas, and close-ups to emphasize craftsmanship and comfort. The goal was true perspective and an authentic, immersive flow - so the viewer feels as though they’re actually walking through the jet, not just watching a highlight reel.