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Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

Malta Police Force - Keeping Malta Safe (25s TVC)

What we did

From first briefing to broadcast in under 48 hours. A 25-second TVC capturing the Malta Police Force in action - ommunity presence, station operations, and Rapid Intervention Unit response.

Project overview

This 25-second television commercial was delivered at speed without compromising on craft. From the first pre-production meeting, we managed the entire pipeline—planning, shooting, editing, and final delivery - within 36 hours, with the ad on air less than 48 hours later. The objective was clear: to spotlight three distinct pillars of the Malta Police Force—the Community Police, the Station Officer, and the Rapid Intervention Unit—while reinforcing Malta’s reputation as one of the world’s safest countries. Visually, we designed the piece to be immediately engaging: dynamic camera movement, purposeful pacing, and a shallow depth of field that isolates key details and faces, pulling the viewer’s attention exactly where it needs to be. The edit uses relatively short cuts to maintain momentum, alternating between wide shots that establish context, mid shots that communicate action and procedure, and close-ups that add intensity and authenticity - radios, uniforms, hands in motion, and the small operational moments that sell credibility. The result is a fast, cinematic snapshot of how the police protect the community, delivered with broadcast-ready polish on an exceptionally tight turnaround.
/client/

Ministry for Home Affairs, Security and Employment

/Service/

Video Production

/Industry/

Goverment

/Completion/

January 13, 2026

/client/

Ministry for Home Affairs, Security and Employment

/Service/

Video Production

/Industry/

Goverment

/Completion/

January 13, 2026

/Client words

Ministry for Home Affairs, Security and Employment
/showcase

"We've had the pleasure of working with James from Pervenire since Uber's launch in Malta back in 2022. His attention to detail and commitment to quality shine through in every project we've worked on together. James consistently delivers content with professionalism, creativity, and a huge commitment to excellence. He is an invaluable asset to any project, and we look forward to continuing to collaborate with him."

Yasmine Busuttil
Rides & Eats

"I've had the pleasure of working with James from Pervenire on social media as well as employee photoshoots. Talented behind the lens, his photography skills are truly commendable - he has captured the essence of our team and all the participants felt happy and comfortable working with him."

Alison Vella
NECTAR

"Collaborating with James from Pervenire to document the monthly progress of the Quad Central has been outstanding. His meticulous attention to detail and expertise in highlighting each phase of the project have been immensely valuable, offering our stakeholders invaluable insights. I highly recommend Pervenire for their videography services."

Zak Fenech
Quad Central

"Pervenire’s creative team brings both expertise and enthusiasm to every project. Their fresh perspective brings vitality into their work, and James’ deep understanding of the videography industry ensures that he's always in tune with the latest trends, effortlessly proposing the best ideas tailored to your needs. James’ upbeat personality makes every shoot enjoyable, while his professionalism ensures that deadlines are met and expectations exceeded."

Petra Abela
Farsons
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